ICON AGENCY - The CITY OF PENRITH
A thriving and sustainable community
The City of Penrith, located in the West of Metropolitan Sydney, is home to over 200,000 people of various backgrounds, experiences and beliefs. In 2019, Icon won a highly competitive pitch to produce and execute an integrated, multi-stage waste behaviour change campaign.
As part of this, Icon was tasked with creating and executing a targeted communications campaign aimed at helping to remind Penrith residents of how to correctly dispose of waste, and to reassure them that waste collection services would be carrying on as usual.